At the height of the summer we crave a fresh, cool experience. BeerMix™, anticipating the wishes of Ukrainians, has prepared a true explosion of taste and coolness — a beer cocktail with a grapefruit flavor.
The BeerMix™ product line is constantly being renewed, delivering more and more new tastes to customers. A beer mix with lemon flavor first appeared in Ukraine in 2002. A year later, a cherry-flavored beverage appeared, and later the beer mix line was supplemented with cola, orange and raspberry flavors. Finally in 2009, the market was blasted by an energy beer mix with the flavor of forest berries. Now the cool tradition is taken up by Beermix Grapefruit.
The new taste gives additional momentum to brand development, draws consumer attention and allows us to build relations with active young people. It’s essential for Beermix™ to always be in fashion. Experiments with tastes provide this opportunity', says Antonina Osykhovska, Brand Manager of Obolon™.