Obolon has introduced multiple new products in the beer segment — «Premium Extra Brew», «Obolon Zhygulivske Export», «Obolon Kyivske Rozlyvne», «Zibert Bile». Also it has redesigned TM hike and opened new category ofenergy drinks with «Bronx».
TM «Zhyvchyk» celebrated its 20th anniversary.
Started pouring the line of craft lemonades «Lemonissimo Lemonata», for which a PET bottle of a unique shape with a capacity of 0.8 liters was specially designed. In the segment of special beer, the novelty «Obolon Hardmix X-CAN» was released. PJSC «Okhtyr Brewery» began production of unfiltered light beer with the symbolic name «MAROCHNE 1913» («Marochne 1913») in honor of the year the enterprise was founded.
«Obolon» celebrated its 40th anniversary. The corporation entered the TOP-25 innovative companies of Ukraine and the TOP-50 best companies by the end of the year. A large-scale renewal of TM «Obolon» and TM «Zibert» took place. New varieties of beer («Germanarich», «Obolon Kyivske Mitsne», «Obolon Premium Dark Brew», «Hardmix Tequila&Lime» PET 0.6 l), cider («Ciber Rose»), 2 new flavors of soft drinks TM «Zhyvchyk» were released, mineral water «Obolonska low-carbonated». Also, the company was the first in Ukraine to start producing low-alcohol drinks of the hard seltzer category, new to the market.