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21.05.2013

Obolon Launches RIO, a New Series of Beverages

 
Obolon Launches RIO, a New Series of Beverages

Obolon Corporation launches a new series of youth low-alcohol beverages marketed under the Rio brand. This premium brand includes three drink flavors: Pina Colada, Margarita, and Mojito.

The new drinks with a 7% alcohol content have a taste as similar as possible to the original bar cocktails. All cocktails in the Rio series are produced from natural ingredients.

In the Rio cocktail series, Obolon Corporation first used an innovative “sleeve” label design, fully covering the bottle along its contours. The color range of the new sleeve label is vivid and reserved at the same time, with refined graphical elements. The stylish design of the product draws the consumers’ attention and is readily noticeable on store shelves. Moreover, the new sleeve labeling technology protects the bottle from physical damage and sunlight.

The drinks are offered in a modern and stylish 0.33 l cocktail glass bottle. The recommended retail price of the beverage is UAH 9.00.

Ihor Rekeda, category brand manager of Obolon Corporation: “The release of this product on the Ukrainian market shows its increased popularity among consumers. The cocktails included in this range of beverages are among the most popular in the world. Reflecting the ambience and vibrancy of city life, the Rio beverages have a tonic and refreshing effect.”

Information on the Rio trademark

Rio Pina Colada

Literally translated from Spanish, the name of this cocktail means “strained pineapple”. Initially, this was the name of freshly squeezed pineapple juice. Later the cocktail included rum and coconut milk, which is what gave the drink its extraordinarily tender taste. The skilled specialists at Obolon managed to reproduce this unrivalled taste and give it a new image under the Rio trademark.

Rio Margarita

Margarita is one of the most popular drinks in the world, originating from Puerto Rico. Margarita is a cocktail created for those who value the extraordinary harmony of its taste and flavor. The drink combines the flavors of raspberry, orange, lemon, and tequila, lending it a slightly harsh and pleasantly bittersweet taste.

Rio-de-Mojito

This traditional drink was launched in the Ukrainian low-alcohol beverages market by Obolon Corporation last summer under the trademark of the same name. This light, balanced, and refreshing drink is based on natural ingredients. The combination of rum, citrus, and mint are perfectly refreshing and invigorating, and lighten the mood. Without doubt, consumers will rightly appreciate this even more modern version among the Rio youth drink series.

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