Obolon Launches Cherry Whisky, a New Low-Alcohol Beverage
In anticipation of the spring and summer season, the company has expanded its product mix of classic low-alcohol beverages with Cherry Whisky, a new cocktail.
Cherry Whisky is a classic cocktail created for the consumers who value individuality. In this drink, the strong nature of whisky is softened by the delicate flavor of sweet cherry, creating a unique gamut of sensations. Cherry Whisky embodies the warmth of ripe juicy cherry and the refined harsh flavor of whisky. The cocktail creates a smooth silky aftertaste and a desire to experience it again.
The classical nature of Cherry Whisky is underscored by an effective design solution and a harmonious color range in the design of the packaging. The design concept of the label fits in well with the appearance of the entire range of the classic cocktails, retaining the continuity of the brand.
Ihor Rekeda, category brand manager: “In 1994, Obolon launched the low-alcohol drinks market, offering its first three cocktails: Brandy Cola, Rum Cola, and Gin Tonic. Today these are the classic cocktails in the low-alcohol beverages sector. Our classic series has its loyal consumers, which is why we continue to develop this sector and add a new flavor to the product range.”
Cherry Whisky is offered in 0.33 l glass bottles and 0.5 l tin cans. The recommended retail price of Cherry Whisky is UAH 8.40 for a 0.33 l bottle and 11.50 UAH for a 0.5 l can.