Market position
Obolon Corporation is a largest national beer producer in Ukraine with 100% Ukrainian capital. The Company is ranked among the three leaders on the beer market, where it is represented by six beer brands in all price categories. According to the results of 2009, the Company’s share in beer production amounted to 31.8%.
In addition to its strong position on the beer market, Obolon has been actively consolidating its position on the soft drink market. According to the results of 2009, the Corporation occupied a confident second place after strengthening its position in comparison with 2008 by 0.7 percentage points to 13.2% of the market. The Corporation’s main brand, Zhyvchyk, is a favourite family soft beverage among Ukrainians.
Obolon Corporation also occupies a confident second place on the low-alcohol beverage market. According to the results of 2009, the Corporation’s market share is more than 27%. Obolon is represented on the market by three lines of popular cocktails.
On mineral water market, Obolon Corporation is listed among the top five companies with a market share of 4.1%, with only two brands in its portfolio.
